September is mobile month on

This month's sector focus will put the spotlight on how a mobile element is becoming key to many licensing programmes.
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According to market research firm Frost & Sullivan, the mobile software market could reach $67.3 billion in 2013. It says that the expansion of memory, increase in processor speed and availability of better networks will drive a market worth £17.9 billion in 2007.

It adds that the use of the mobile for playing MP3s, games and taking digital camera photos will place the device at the forefront of consumer habits.

This month will also see the mobile industry gather at CTIA Wireless I.T. & Entertainment 2008, the largest wireless data event in the internet, wireless and telecommunications industries. Entertainment firms such as ESPN, Fox Interactive Media, EA, EMI, Paramount Pictures, Sony Music Pictures, NBC Universal, Walt Disney Company, MTV Networks and Warner Music Group have all attended in the past.

To tie in,'s September sector spotlight - in conjunction with our sister title Mobile Entertainment - will be on mobile and how our industry is incorporating it into licensing programmes.

At its heart - as with the August sport special - and occupying a prominent place on the site throughout the month, will be a complete guide to all the biggest licences, products and companies in the sector.

To find out more - or to suggest content - please contact Samantha Loveday.

As well as the wealth of editorial extras, the Sector Spotlight also offers some special advertising opportunities. For more details - and to find out more about future Sector Spotlights - please contact Adrian Miles.


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