Global energy company Shell has signed up as the headline sponsor of the newly created motorsports feature area at this summer's Licensing Expo.
The 5,000 square foot Motorsports Café will be centrally located in the Brands & Agents zone and will educate attendees about motorsports and the benefits of motorsports licensing.
Several of the top sanctioning bodies in the motorsports industry including The National Hot Rod Association and SCORE International Off Road Racing will also take part by featuring racing cars and drivers.
Licensing Expo will further partner with motorsports experts RACE Motorsports Marketing and Hot Import Nights to organise and promote the new feature of the showfloor.
"Shell's first year at Licensing Expo promises to be a spectacle," said Jack Stokes, licensing manager, TSBA AG, Shell's licensing agent. "The Motorsports Café Sponsored by Shel, coupled with our two booths, will showcase how Shell and innovation are simply inseparable.
"We are seeking licensees across multiple categories, from car care to apparel, and cannot wait to see the opportunities that will arise."
Jessica Blue, VP of Licensing Expo, added: "As a sustainable energy company with global brand awareness, we are thrilled to announce that Shell will be the official sponsor of The Motorsports Café. The brands featured within the Motorsports Café will notonly showcase all things motorsports, but will offer exceptional licensing and brand extension opportunities as well."
Licensing Expo takes place between June 17th and 19th at the Mandalay Bay Convention Center, Las Vegas. Registration is now open - simply click on this link for further details.