SmileyWorld to showcase latest licensing food partners at PLMA -

SmileyWorld to showcase latest licensing food partners at PLMA

During PLMA in Amsterdam this month, SmileyWorld will unveil various sweet treats including chocolate eggs and ice cream from new licensing partners.
Publish date:
Social count:

SmileyWorld is set to continue its expansion into the FMCG market in 2016, thanks to a raft of new licensing partners.

During PLMA in Amsterdam this month, the company’s latest food partners will be showcasing their collaborations, which include various sweet treats including chocolate eggs and ice cream.

Seven Days has developed a Smiley branded cereal starring the firm’s iconic icon, while Zaini is launching a line of chocolate and hazelnut treats with Smiley surprises inside.

Elsewhere, Witors has created milk chocolate eggs and Rolland R+R has teamed up with Smiley to launch a Smiley ice cream with a chocolate core cone.

Nicolas Loufrani, CEO of The Smiley Company, said: “Research shows that 70 per cent of 18-34 year olds associate the Smiley logo and name with ‘happiness’, which has given us the momentum for the rapid growth of SmileyWorld in the food category.

"But in addition to the ‘happiness factor’, our success can also be attributed to the fact that our characters and the Smiley name increase a product’s impact at retail. In a recent quant research study with mums, they agreed that SmileyWorld increases on-shelf stand out, improves positive perception of products and increases purchase intent.

“Also one of the few characters that lends itself naturally to the creation of shaped products, SmileyWorld is the perfect brand to bring happiness to food products across a range of categories.”


0 TGI beanstalk.jpg

Beanstalk on addressing the consumer need for licensed food and drink

A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.