Redan Publishingwill be releasing a special edition of its Fun To Learn Bag-O-Fun magazine featuring Sooty.
The iconic bear already features in Redan's Fun To Learn Friends and Fun To Learn Favourites magazines, but will now star in this one-off summer special to mark Sooty's continued success.
“I’m really excited that Redan have chosen to publish a Sooty special this summer," said Richard Cadell, owner and presenter of The Sooty Show.
"We’re half way through a sell-out live tour and with the launch of the new Golden Bear toy range in July and a major new book publishing deal on the table it’s looking to be a busy year for Sooty and his friends.”
The FTL Sooty Bag-O-Fun special will be sold in all major news retailers and contains a 36 page magazine, magic painting book, colouring book and a set of Sooty, Sweep and Soo finger puppets.
“Sooty has been proving to be extremely popular in our multi-character magazines, so we decided it was time to give him his very own magazine," said Julie Jones, joint MD of Redan Publishing.
"Sooty and his friends are the perfect fit for our Fun To Learn brand, where we aim to aid children’s early learning skills by teaming up with their favourite characters.
"We hope that by adding a little Sooty magic, our latest offering will be flying off the shelves.”
Fun To Learn Sooty Bag-O-Fun special goes on sale July 3rd, retailing at £3.99.