Sparkle World teams with HWA for children's fashion line - Licensing.biz

Sparkle World teams with HWA for children's fashion line

Redan Publishing's mag for primary girls makes first foray into licensing.
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Redan's multi-character primary girls magazine, Sparkle World, is making its first foray into licensing - teaming up with clothing brand Horses with Attitude.

The firm will create an exclusive range of t-shirts, hoodies and bags, which will be sold via www.sparkleworld.com and Redan's new online store www.redanstore.co.uk.

HWA is also producing similar clothing lines for Redan's character The Goblin Princess and older girls' magazine Ponies & Co.

The firm is best known for its equestrian fashion range of Messy Mare clothing.

"We have long seen huge potential in Sparkle World as a leading lifestyle brand for primary girls," said Michael Gottlieb, CEO of Redan Alchemy. "Feedback from readers and their parents indicates that a fashion line is long overdue and with the perfect marketing tool at our disposal in the form of Redan's top selling magazines, we hope HWA's bespoke clothing ranges will be a huge success and great addition to the Sparkle World brand."

Gary Meynell, head of sales at HWA, added: "We are delighted to be working with Redan to create a truly bespoke range of high quality tops and bags that reflect the values and charm of their unique licences."

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