SuperAwesome partners with MovieStarPlanet - Licensing.biz

SuperAwesome partners with MovieStarPlanet

The team behind Box of Awesome and Box of OMG continues global expansion with latest pairing.
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Children’s marketing platform, SuperAwesome is continuing its global expansion efforts with a new partnership with Copenhagen-based social network MovieStarPlanet.

The exclusive pairing will initially see the network - boasting creative game play features for kids aged eight to 13 - integrate SuperAwesome’s ad platform for Australia and New Zealand.

As a global leader in digital kids’ advertising, SuperAwesome has already reported rapid geographic expansion this year, with growing presence in the US, Australia, New Zealand and France.

Reaching over 40 million children each month, SuperAwesome is the team behind Box of Awesome and Box of OMG, sampling initiatives delivering popular brands to children each month.

Recent campaigns have included the likes of Hasbro, Nintendo, Warner Bros, Clarks and Penguin.

“The digital kids universe is a challenging place for brand to connect with kids in both a safe and entertaining way,” said Dylan Collins, SuperAwesome CEO.

“MovieStarPlanet provides a brilliant environment for that to happen and we’re delighted to have them onboard the SuperAwesome platform where we can deliver safe ads in a fun and engaging manner.”

Dennis Englund, CMO of MovieStarPlanet, added: “As both companies continue to expand our global reach, it makes perfect sense to partner with SuperAwesome.

“We look forward to targeting the advertising markets with the help and expertise of the SuperAwesome team.”

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