The Hive hits the top in Australia - Licensing.biz

The Hive hits the top in Australia

Pre-school show becomes most watched children's programme in Oz, according to Mediaweek figures.
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Pre-school animation The Hive has become the most popular kids show across all channels in Australia.

The show is aired on ABC2 in Australia and figures from Mediaweek report that it is also the second most popular digital show across all genres, with only Neighbours holding it off the top spot.

"The Hive has really struck a chord in Australia so we're not surprised it has reached the number one spot," said Mark Hurry, director of licensing at Space Enterprises, licensing agent for the programme. "This is particularly good news as licensed merchandise is set to hit Australian shelves soon, where we are certain it will tap into the show's huge popularity and record equally impressive sales figures."

Current licensees for The Hive include Mookie Toys, EMI Publishing, Moonpig, Blues Clothing, Jupiter Toys and Aykroyds TDP.

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