The National Trust opens its doors to The Beano

Special 'Gnashional' Trust issue of the magazine hits newsstands today.
Publish date:
Social count:
1_The Beano, National Trust, small.jpg

This week's issue of The Beano marks the first time that the National Trust has given fictional characters keys to all of its 300 homes and access to the 617,500 acres of land it cares for.

The aim is to help break down preconceptions of the organisation, with The Beano team of illustrators using characters including Dennis the Menace and Billy Whizz to bring the places to life and show that the National Trust's doors are open to all.

The Numskulls (who live inside Edd's nostrils, obviously) are sneezed out at Edwardian Surrey estate Polesden Lacey into a game of croquet; Minnie the Minx visits Northern Ireland and Giant's Causeway; the Bash Street Kids visit Arlington Court in Devon; and Billy Whizz - the fastest boy in The Beano - explores the country in less than a day.

"We are delighted to open our doors to The Beano and all of its mischievous characters," said Tony Berry, visitor experience director of the National Trust. "The National Trust and The Beano are both British institutions and we are hoping the news that we have opened our doors to them all will encourage families to take a leaf out of Dennis' book and organise a trip to one of our places.

"Wherever we can, we have tried to take away ropes and show the fun side of our places with everything from mazes to talking portraits. We are certain that real life Dennises will find that it is not all 'please don't touch' any more."

John-Paul Murphy, head of brand marketing at DC Thomson, added: "We couldn't think of a better way to prove what fun kids can have at 'Gnashional Trust' properties by letting the world's most famous menace and his friends from Beanotown loose on them."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.