The new look ToyNews magazine is here

New look, new magazine and industry leading content.
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The new look ToyNews magazine is here.

ToyNews has been at the heart of the toy business since its launch back in 1992. 25 years is a long time in anyone’s book, but in this fast-paced market, it’s an age.

To put it into context, when ToyNews was first launched, I was five. Back then, the best-selling toys were the SuperSoaker and the TalkBoy as featured in the Hollywood hit, Home Alone 2: Lost in New York. Mobile gaming meant a bag of marbles and up-to-date news came largely from print, TV and radio.

The industry has changed dramatically over the years, and in order to be the best trade media platform that we can be, so must we.

And so with a new approach, a new look and a significant amount of investment, we bring you the new ToyNews.

News consumption continues to evolve, no longer are monthly titles your go-to media for the latest news, which is why the magazine will undergo a significant redesign to deliver an increased emphasis on analysis, deep-dive features and interviews with the biggest names in the industry.

From the July issue, no longer will you find a news section, but impactful and bold content, from opinions to features that better serve all aspects of this exciting industry.

We are also taking our content delivery model to the next level by significantly upping our digital game, delivering on-beat, exclusive news via our digital platforms. ToyNews’ website and all newsletters will be transformed over the next few months for an even more engaging mobile experience.

We hope you are as excited as we are about these changes. As the toy industry transforms, so will ToyNews. And rest assured that the one contstant through all will be ToyNews’ commitment to creating excellent, market leading (and defining) content.

The ToyNews brand, as it always has, will stand for serious journalistic quality – across all delivery platforms.

Back in 1992, ToyNews magazine was launched to deliver industry news. Today, we see a similar need and we’re building out a more robust array of digital elements to meet it, while continuing to invest in the magazine and live events.

Our aim is to serve the UK toy industry with the information they need, and on the platform they want to consumer it.

For questions or more information, drop me a line at or get in touch with a member of our senior team, listed below.

Thank you and kind regards.

Robert Hutchins, Editor.

Jodie Holdway, Sales Manager –

Mark Burton, Managing Director –


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