ToyNews draws 70,000 readers - Licensing.biz

ToyNews draws 70,000 readers

Licensing.biz sister site hits record traffic milestone in May.
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ToyNews Online continues to grow its retail and consumer audience, according to Google Analytics data.

Online readership climbed to a record 73,560 unique visitors in May, with 162,354 individual page views.

A story about toy opportunities for EDF Energy’s Zingy mascot was the most-read story on the ToyNews website in May, while Lego news also performed strongly.

“Stories broken by ToyNews are now consistently picked up via search, social media and the national press. Clearly, we had a huge spike in May, but our average level of readership year-on-year is also growing fast,” said ToyNews publisher and Intent Media boss Stuart Dinsey.

Read the full story on ToyNews.

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