Four free-to-attend sessions as part of The Licensing Academy at next month's Brand Licensing Europe show will focus on one of the key questions for marketers: who precisely is the consumer of the future?
Tom Savigar, director of strategy and insight at The Future Laboratory, presents the keynote address on October 2nd between 11am and 12pm. Future Laboratory is one of Europe's leading trend forecasting, consumer insight and brand strategy networks. Savigar will draw from its resources to predict and explain emerging consumer trends, how they can affect the licensing world and the delegates in the session.
Meanwhile, Gary Pope, director of Kids Industries, will present the results of his research into the behaviour of young children online and in the digital space on October 1st between 1pm and 2pm.
Following a lively seminar at last year's show on the licensing industry's response to ethical and environmental business practice, Oliver Dyer, MD of Skew Studios, returns this year with a panel of expert speakers to explore retail and consumer-led trends in this field and the industry's response.
Creative and green licensing - does it wash? will take place on October 1st from 11.30am to 12.30pm.
Finally, research specialist NPD will deliver up to the minute statistical analysis of current market trends. NPD Special Report: Licensing Myths & Licensing Opportunities in the Toy Market runs between 2pm and 3pm on October 2nd.
For more information on The Licensing Academy - and Brand Licensing Europe in general - click here.