US: Consumers entertainment spend to drop

37 per cent of Americans will spend less on entertainment products and devices this year, says NPD research.
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New research from the NPD Group has shown that 37 per cent of Americans believe they will spend less on entertainment products and devices this year, compared to 18 per cent who said they would spend more.

The Entertainment Trends in America report also revealed that around 46 per cent of respondents thought they would spend about the same amount this year as in 2007.

However, 30 per cent of teens thought they would spend more, against 25 per cent who anticipated spending less.

Those who are planning on spending more on entertainment will be mainly focusing on new devices, such as games consoles and Blu-ray HD players, rather than DVDs, music or other entertainment.

"Entertainment has historically been a reasonably recession-proof spending category," said Russ Crupnick, entertainment industry analyst at NPD. "In the 2001 recession, there were a spate of new gaming platforms, DVD was a relatively new format and music CDs hadn't yet suffered the full onslaught of digital downloading.

"It appears from our recent consumer surveys that the current economic climate might be more challenging for those who make and sell entertainment products."

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