VEGAS 09: Advanstar reports new attendee growth

Everyone optimistic for even bigger and better show in 2010, says event organiser.
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Over 113 new exhibiting companies and 130 new retailer attendees walked through the doors of Licensing International earlier this month, according to expo organiser Advanstar.

The firm has hailed the event - and the much hyped move to Las Vegas from New York - as a success, praising the exhibitors for their effort and saying the Mandalay Bay bought a whole new energy to the three days.

"It was almost unanimous that this was one of the most productive and global shows for the industry to date," said Liz Crawford, show director. "Over 67 per cent of the retailers in attendance were brand new to the show, and the crowd overall brought a whole new energy to the showfloor. Exhibitors indicated that they were booked to capacity for all three days."

The introduction of the fashion/apparel section and the Interactive Zone were also successes, with Electronic Arts saying it was quadruple booked with over 100 walk ups. The firm has also apparently expressed interest in expanding its presence in 2010.

"The exhibitors have really gone all out," commented Eric Wahl, group marketing director of Advanstar Communications. "Given the reality of the economy, this continues to be an important marketplace for the industry. A lot of business was conducted and everyone is optimistic for a bigger and better show next year."


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