More than 100 brand and property owners will be making their debut at Licensing International when it kicks off in Las Vegas next week, Advanstar has said.
First timers including video games giants Electronic Arts and Konami, Liverpool Football Club and apparel/footwear brand Skechers USA will be on the showfloor at the Mandalay Bay from June 2nd to 4th.
"The new Las Vegas venue obviously appeals to exhibitors," said Georgiann DeCenzo, executive VP of Advanstar. "The move from New York provides opportunities for an expanded showfloor, reductions in many back-end costs for exhibitors and the introduction of a number of exciting new show features."
The 7th Avenue Fashion Pavilion is just one of the new areas. Dedicated to fashion and apparel, daily runway shows will be taking place. Meanwhile, the Interactive and Gaming zone will showcase some of the most popular characters, properties and franchises in video gaming.
Check out more details on the show here.