VEGAS 09: Speed Racer unveils brand extensions - Licensing.biz

VEGAS 09: Speed Racer unveils brand extensions

Online and mobile providers Including iTunes, YouTube, Hulu, Joost, Crunchyroll, MashON and Nokia get behind the wheel.
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Speed Racer Enterprises shifts into high-gear for Licensing International with all-new online and mobile brand extensions for both Speed Racer: The Next Generation and the classic animated Speed Racer series.

The iTunes App Store will host a Speed Racer application in its games and entertainment category. Full length episodes of both series can be found on several online television service providers including YouTube and Hulu; Joost, the video portal from the founders of Skype; as well as on the anime and manga fan site, Crunchyroll.

Speed Racer fans will also be able to find the property on MashON, a creative social media application where users can create ‘mashups’ by combining photos, videos and sounds with the Speed Racer characters.

The resulting ‘mashup’ can be instantly distributed across the web, shared on social networks, or produced into greeting cards, comics, posters, and personalized t-shirts or skateboards.

Fuelling Speed Racer Enterprises’ mobile initiatives is a deal with Nokia. Through ZooVision, a mobile video 3gp streaming content aggregator, a comprehensive offering of the Speed Racer brands has been tailored for Nokia’s new handset, the N97, which will have both series pre-programmed onto over 200 million new mobile phones rolling out this summer.

Additionally, the firm is renovating its website to include a secure online world where young viewers can play games, online activities or download and print colouring pages through the Speed Racer website (www.speedracer.com).

James Rocknowski, president, Speed Racer Enterprises said: “We are thrilled to have so many top-notch companies involved with our launch into the digital and mobile space.

"The landscape of the industry has been changing significantly over the years and we’ve taken a proactive approach to ensure Speed Racer not only thrives but remains at the forefront of current trends.”

The new animated television series Speed Racer: The Next Generation airs in the US on Nicktoons Network, Nickelodeon’s 24-hour animation network.

Speed Racer: The Next Generation (26 x 30’) is geared toward a new generation of six to 14 year-old viewers and builds on the adventures of the original series.

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