Last week's Licensing International in Las Vegas was a hotbed of news announcements - from new signings, the first ever LIMA US award wins for UK companies and brands celebrating milestone anniversaries, all from the biggest showfloor ever.
If you didn't have enough time to sift through the raft of news, don't despair.
We've put together a handy guide to all the major happenings - simply click here to find all the headlines.
We've also outlined the five stories you really should read below. Look out for a full review of the show on Licensing.biz later this week.
Boots and V&A scoop US LIMA awards
Plus Toy Story 3 takes best licensed programme accolade.
Licensing sales slip slightly in 2010
Royalty revenues for the year total $5.065 billion, according to LIMA.
Spin Master to launch Moshi Monsters toys in the US
The toy line will launch in the US exclusively at Toys R Us stores and online.
Al Kahn joins Pacific Entertainment
4Kids founder signs as exclusive consultant in pre-school and education markets for Baby Genius.
BBC Worldwide takes on Baby Jake
Vivid signs master toy licence for the upcoming CBeebies pre-school property.