Vegas 2011 takes shape - Licensing.biz

Vegas 2011 takes shape

Show floor nearly 90 per cent sold, 70 new exhibitors on board, all major sponsors have renewed space.
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Advanstar is forecasting major growth across all areas for this year's Licensing International in Las Vegas.

Early indicators that the June event is on course to be the biggest yet include attendance registration pacing well ahead of 2010 numbers; sales 20 per cent ahead of 2010, with 70 new exhibitors on board; and all major show sponsors renewing their space, with many increasing their presence.

There are 265 exhibitors booked to date, with the showfloor nearly 90 per cent sold.

"All signs point to an amazing 2011 Licensing International Expo, with an unprecedented 70 new exhibitors already added - many in the non entertainment categories and industries like food and beverage, talent agencies, publishing, non profits, sports and international brands," commented Liz Crawford, show director. "Our attendance numbers are also pacing ahead of 2010, which speaks to the importance of brand extensions and licensing for all markets and industries."

Licensing International Expo runs from June 14th-16th at the Mandalay Bay Resort, Las Vegas. For further details on the show and how to attend, click here.

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