VEGAS 2012: Boo licensing deals announced

Knockout Licensing signs three new licensing partners for Facebook sensation.
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A host of Boo-branded clothing and iPhone accessories are on the way, Knockout Licensing has announced.

The company has just brought three new licensing partners on board for Boo – The World’s Cutest Dog, a Facebook sensation with over 4.5m fans.

Ripple Junction has acquired the licence for BOO ladies and men’s T-shirts. The design (pictured) is exclusive to Urban Outfitters and will be available from July.

Evy of California will market a range of Boo clothing for girls such as tops, bottoms, dresses and sleepwear, while Audio Technology of New York will create Boo cases for devices such as the iPhone.

These licensees join other licensees, Gund and Chronicle Books.

Knockout Licensing will be exhibiting at the 2012 Licensing International Expo in Las Vegas, at booth 5317.

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