With Licensing International Expo now less than a month away, the Licensing University is taking shape, with more than 35 seminars planned, with social media and the digital space taking a starring role.
A key trend in the licensing business currently, a slate of sessions have been specifically designed to help industry execs get to grips with the digital world to achieve even greater leverage for their brands.
Key sessions will include: Maximising Social Media in Toy & Entertainment Licensing (Tuesday, June 12th, 12.30-2pm); Taking a Brand from Digital to Retail (Tuesday, June 12th, 4.30-6pm); Hot Trends in Interactive (Wednesday, June 13th, 12.30-2pm); Converting a Brand into a Social Game: Why and How (Thursday, June 14th, 11-12.30pm).
Speakers and panellists across the week will include Mind Candy's Darran Garnham, Beanstalk's Ciaran Coyle, Mark Caplan, VP Consumer Products at Sony Pictures Entertainment, co-founder of Stardoll, Mattoas Miksche and Marc Mostman of Most Management, the US licensing agent for Angry Birds among others.
To see the complete schedule and register for the Licensing University sessions, simply click here.