Vegas seminars to explore global opportunities

India, the Middle East, China, Latin America and Europe to be focus of special sessions at show.
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US brand owners looking to get a foothold in overseas markets are being targeted with a series of seminars at Licensing International.

With retail opportunities in the domestic market becoming increasingly challenging, how to leverage successful brands for growth abroad will be the focus of five of the 30 seminars due to be held during the show.

India, the Middle East, China, Latin America and Europe will all be explored.

Speakers will include TLC founder Angela Farrugia, Roberta Nebbia from Licensing Italia and Mary Hume, founder of Keystone Marketing, among others.

"Knowing how, when and where to utilise licensing to expand the reach of brands in growth markets overseas is more important than ever, given the retail consolidation we see in today's domestic market," said Charles Riotto, president of LIMA. "This year's conference line-up includes global-themed sessions that will give marketers the tools and knowledge they need to succeed while avoiding costly pitfalls."

Click here for further details on Licensing International.


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