The biggest show in licensing has appointed leading B2B site Licensing.biz as media partner.
There will be extensive daily coverage of Licensing International Expo, which runs from June 8th to 10th at Mandalay Bay Convention Center, Las Vegas, plus previews, post-event analysis and reaction from exhibitors and visitors.
The partnership underlines the huge success Licensing.biz has enjoyed since launch in September 2007, with monthly readership now standing at over 31,000 buyers, licensees and licensors, according to Google Analytics.
Additional coverage on the Vegas show will see Licensing.biz promoting registration and aiding exhibitors to meet their objectives via bespoke advertising solutions.
During the event itself, Licensing.biz expects a major traffic leap. Last year, June saw record traffic for one of the biggest licensing trade sources outside the US – beginning a significant upward trend in unique visitors and page views.
“We’re delighted to once again welcome Intent Media on board as a media partner to Licensing International Expo," said show director, Liz Crawford. "With titles such as ToyNews, MCV and Licensing.biz among its publishing portfolio, there are obvious synergies between the two organisations.
"We believe this partnership will play an important role in raising awareness of Licensing International Expo – the world’s leading licensing industry trade event.”
Intent Media believes that the partnership with Licensing International Expo further underlines the international reach of its Licensing.biz brand.
"We're delighted to be working closely with Licensing International Expo and its organiser Advanstar. Licensing.biz continues to grow, with high quality daily content, instant opinion and true international reach,” said publisher of Licensing.biz and MD of Intent Media, Stuart Dinsey.