Licensing International Expo has appointed leading B2B site Licensing.biz as media partner.
The deal underlines the huge success Licensing.biz has enjoyed since launch in September 2007, with monthly readership now at 20,000 buyers, licensees and licensors.
The historic media partnership between the leading European licensing website and the industry's must-attend US show also covers sister titles ToyNews, Mobile Entertainment and video games leader MCV, all published by Intent Media.
“We’re delighted to welcome Intent Media on board as a media partner to Licensing International Expo," said a Licensing International Expo spokesperson. "With titles such as ToyNews, MCV and Licensing.biz among its publishing portfolio, there are obvious synergies between the two organisations.
"We believe this partnership will play an important role in raising awareness of Licensing International Expo – the world’s leading licensing industry trade event.”
Licensing.biz will be providing daily coverage of LIE, which takes place at the Mandalay Bay Convention Center on June 2nd to 4th.
There will also be a full preview of the event and post-show reaction from US and European attendees.
"This agreement with Licensing International Expo further underlines that low circulation print titles are fast fading in the licensing industry," said Intent boss Stuart Dinsey.
"Licensing.biz continues to grow, with high quality daily content, instant opinion and true international reach."