Online kids’ network, Wildbrain, is adding the channels of Mother Goose Club to its existing line-up of YouTube channels.
The new partnership will see Wildbrain take over the channel management and handling of paid media campaigns for Mother Goose Club’s two flagship YouTube channels, Mother Goose Club and Mother Goose Club Playhouse.
“This deal for Mother Goose Club exemplifies our commitment to working with top brands and exceptional talent, and Harry and Sona are two of the best,” said John Robson, MD at WildBrain.
“Both WildBrain and Mother Goose Club are exceptionally driven to create new content and experiences for kids and I’m excited to see what we can achieve together.”
Mother Goose Club is a series of educational programmes for pre-schoolers, which is produced by Sockeye Media.
It is also distributed by Netflix and Amazon, and is broadcast nationally in the US on local PBS stations.
Harry Jho, co-creator of Mother Goose Club and CEO of Sockeye Media, added: “We believe in bringing pre-school content to the world. That mission is at the forefront of what we do at Sockeye, so the opportunity to work with WildBrain and expand our audience is immensely exciting.
“We are very much looking forward to our relationship with WildBrain and broadening our presence on YouTube and beyond.”