Winnie the Pooh part of iPad push

Complimentary copy is pre-loaded in iBook app of new must-have Apple device.
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Egmont UK has said that every iPad sold in the UK will come with a complimentary copy of Winnie the Pooh pre-loaded in the iBook app.

On top of this, four other Winnie the Pooh books will be available to buy within the app - The House at Pooh Corner, Now We Are Six, When We Were Very Young and Return to the Hundred Acre Wood.

"Generations of readers have loved the Winnie the Pooh stories and we are thrilled that iPad users will be able to enjoy them in this brand new ebook format," said Rob McMenemy, senior VP, Egmont English Language & Central Europe. "This is a whole new world for illustrated children's books."

Stephanie Thwiates, from literary agent Curtis Brown, added: "Appearing on the iPad is yet another exciting adventure for Winnie the Pooh and it is a real pleasure to witness the marriage of a treasured classic with the very latest, groundbreaking device."


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