YouTube named most loved kids' brand, says Smarty Pants report

YouTube has pipped the likes of LEGO, McDonald’s and Crayola to the top spot.
Publish date:
Social count:
0 youtube logo.jpg

YouTube has been named the most loved kids' brand in the US, according to the 2017 Brand Love study by market research firm, Smarty Pants.

For the second year running, YouTube has pipped the likes of LEGO, McDonald’s and Crayola to the post.

"YouTube is paramount in kids' lives today. With an infinite library of engaging content that is continuously refreshed, it is their go-to resource for entertainment, inspiration and information," said Wynne Tyreep, president of Smarty Pants.

Meanwhile, the video sharing platform is also proving popular with parents, ranking in at number 10 up from 24 two years ago.

Other brands to make it in the Top Kids’ Brands listing for 2017 include Toys R Us, Netflix, Disney Channel and Fidget Spinners. 


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.