YouTube signs licensing deals with Universal and Sony as it preps prepaid service

The long-term deals, reached after two years of negotiation, establish royalty rates for Universal and Sony artists whose videos are uploaded to YouTube, as well as any user-generated clips, including song covers.
Author:
Publish date:
Social count:
0
0 youtube logo.jpg

YouTube has inked new licensing agreements with Universal Music Group and Sony Music Entertainment.

The long-term deals, reached after two years of negotiation, establish royalty rates for Universal and Sony artists whose videos are uploaded to YouTube, as well as any user-generated clips, including song covers.

The deals state that YouTube will police copyright infinrgement more aggressively, and also help set the stage for a rumoured paid streaming service, tentatively called Remix, slated to launch next year.

As part of the terms of its agreement with YouTube, Universal will be able to contril which songs and videos appear on ad-supported channels and which appear on the forthcoming paid service.

It is unclear how long each of the deals is slated to last.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.