YouTube star Cassey Ho to deliver keynote at BLE 2015 - Licensing.biz

YouTube star Cassey Ho to deliver keynote at BLE 2015

Ho is the creator of Blogilates, the largest female fitness channel on YouTube.
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Cassey Ho, the creator of the largest female fitness channel on YouTube, will deliver the keynote address at this year’s BLE, along with YouTube’s global head of top creators, Benjamin Grubbs.

The keynote will take place at 12:30 on Tuesday, October 13th 2015.

Ho is the creator of Blogilates, the largest female fitness channel on YouTube with over 2.5 million subscribers.

Her programme, POP Pilates, is the official Pilates format of all 24 Hour Fitness gyms in the United States and she also has her own line of apparel, accessories, DVDs and most recently, is the author of a fitness book.

Ho is followed by over one million people on Instagram and won the Streamy Award for Best Health and Wellness Channel in 2014 and 2015.

The keynote will see Cassey discuss building a brand on YouTube.

"A lot of people may think of me as a YouTube star and fitness instructor, but I'm also the CEO and head designer of my merchandise lines," said Ho.

"I know my audience very well, so it makes it simpler to come up with new products. That's the perk of selling to a community, not just customers."

Darren Brechin, BLE event director, added: “This is the first time we have focused on a YouTube celebrity at BLE, and the session will provide a fascinating insight into how brands can leverage the digital landscape.”

The second keynote will be held on Wednesday, October 14th by Sophia Jansson, creative director of Moomin Characters and niece of Moomins' creator Tove Jansson.

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