Men’s Health magazine is strengthening its position in the culinary stakes with the launch of a new Men’s Health Kitchen food range.
The new line will see Men’s Health introduce branded frozen entrees and snack offerings, targeting those who aspire to lead healthy, active lifestyles.
In a move to grow its presence in the consumables market, Men’s Health is also expanding its Men’s health Fuel line this April.
“We are thrilled to be expanding the Men’s Health product line in the UK with our new global partners at Kerry foods and Fiddes Payne,” said Rob Novick, senior vice president, international, business development and partnerships at Rodale Inc.
“The Men’s Health brand is the largest, most trusted lifestyle brand in the world. Our new line of frozen meals and snacks provides men with the tools they need to continue leading healthy, successful and active lifestyles and makes it easy for them to navigate and shop for well-made, nutritious meal options.”