Mentos launches swimwear line with Yes I Am

Mentos has joined forces with Italian fashion brand, Yes I Am, to develop a new line of swimwear and windbreakers jackets.

The Yes I Am for Mentos launch will help to create a buzz around both brands and provide inspiration relevant to all of the next Mentos partners.

Milan-based concept store, M Collective, hosted the launch party for the collection, where Cristiano Rinaldi showcased the new items alongside the licensing team from Perfetti Van Melle, owner of the Mentos brand.

The new collection is available in selected stores throughout Italy and online now. 

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