Merchantwise Licensing heads up Australian and New Zealand licensing programme for Schitt’s Creek

ITV Studios has tapped Merchantwise Licensing to represent the hit comedy series, Schitt’s Creek for licensing opportunities across Australia and New Zealand. Work has already got underway on a licensing programme, with local partner Caprice Australia engaged for apparel, footwear, headwear, bags and more.

Also on board is Merch Mother who will develop products across the homewares, gifts and apparel categories.

Licensing opportunities will also be sought by Merchantwise Licensing across other categories including consumer electronics, food and beverage, gardening and outdoor, room décor, personal care, puzzles and games as well as consumer promotions and stationery and paper goods.

“We are pleased to commence this licensing partnership with ITV Studios – Schitt’s Creek enjoys great broadcast success in Australia and New Zealand across Netflix, ABC Comedy and Foxtel. With its historic nine Emmy awards last year, two Golden Globes wins and two Critics’ Awards in 2021 Schitt’s Creek combines great comedic storytelling with fabulous characters and an impressive cast line-up which will ensure its Australian and New Zealand retail licensing success,” said Merchantwise Licensing’s general manager, Kerryn McCormack.

When filthy-rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids – uber-hipster son David and socialite daughter Alexis – suddenly find themselves broke, they are forced to live in a small, depressing town they once bought as a joke. With their pampered lives now abandoned, they must confront their newfound poverty and discover what it means to be a family, all within the rural city limits of Schitt’s Creek, their new home.

Viewed in English speaking countries on Netflix, Schitt’s Creek also enjoys broadcast across multiple platforms around the world including Now in Germany, TV4 in the Nordics and Canal+ in France. Internationally, the brand has many partners signed across a number of retail categories including collectibles, apparel, gifts, toiletries, puzzles and games and mobile games.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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