Firm will develop a classic licensing programme around the brand.

Metrostar becomes UK agent for Little House on the Prairie

Metrostar has been chosen by Friendly Family Productions to create a classic licensing programme for Little House on the Prairie in the UK and Ireland.

The campaign – which began last week with initial meetings at Licensing Expo – involves the creation of a lifestyle brand evoking memories of the books by Laura Ingalls Wilder, plus the classic TV adaptation from the 1970’s and 80’s.

The books, published in the UK by Egmont, have sold over 60 million copies in 100 countries, while the long-running TV series was broadcast on ITV and Channel 4.

Little House on the Prairie has been on TV for 40 years and is currently airing in the UK on the True Entertainment channel and in 33 countries worldwide. DVD sales are also strong, while there was also a TV mini-series and a stage musical.

Friendly Family Productions is also actively developing new entertainment initiatives.

"I don’t think there was a little girl around in the 1970s who didn’t want to be Laura Ingalls Wilder – we grew up with her," said Claire Potter, MD at Metrostar. "As adults today, we truly appreciate the simplicity and optimism exemplified by the Little House on the Prairie brand.

"The values of family, home and vintage America give this property a unique appeal and position within the British licensing arena."

Trip Friendly, chief executive of Friendly Family Productions, added: "We are delighted to begin working with Calire Potter and her team at Metrostar to develop an innovative licensing programme that will capture the essence of the Little House on the Prairie brand."

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