Metrostar secures trio of partners for The Scouts Association

Licensing and literary agency Metrostar has secured a swathe of three new partnerships for The Scout Association.

Collectables company Danbury has teamed with Steiff to develop a limited edition Steiff Cub Scout bear to celebrate Cubs100, the Cub Scouts centenary this year.

Each bear in the new range will wear a centenary scarf secured with a leather woggle featuring the Cubs logo.

Meanwhile, teNeues will launch the first Scouts wall calendar later this year. Each month of the calendar will feature an illustration and text describing a particular Scouts badge or skill and will take inspiration from the 1914 Scouts tests, re-published in the recent book Scouts Tests and How to Pass Them.

Spineless Classics is also making reference to original Scouts material as it launches its framed print reproduction of Scouting For Boys.

“The Scouts is one of the most recognised and respected organisations in the world and it is great to see that an increasing number of partners are seeing its licensing potential,” said Claire Potter, managing director at Metrostar.

“The Scout Association has the most wonderful archive collection which spans over 100 years of Scouting history and looks fabulous on licensed products.”

Chris James, responsible for brand at The Scout Association, added: “These are a welcome addition to a growing and prestigious range of Scout heritage products.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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