Metrostar has signed several new licensing deals for classic pop-up book, Dear Zoo.
Milly & Flynn will be launching a range of Dear Zoo wooden toys at London Toy Fair.
The initial range includes a shape sorter, a peg puzzle, wooden play blocks and push & pull along toys.
Elsewhere, Robert Frederick is launching a Dear Zoo storage and stationery collection at International Spring Fair. The range includes storage boxes, art & stationery sets, notepads, memo blocks and albums.
Paul Lamond Games is set to launch a new Dear Zoo dominoes game alongside it’s range of jigsaws while Aurora is partnering with Macmillan Children’s to create a book plus plush gift box-set.
“The growth in Dear Zoo’s book sales, distribution and brand profile has inspired our licensees to develop and grow their product portfolios," said Metrostar managing director, Claire Potter.
"Dear Zoo will have three toy collections at Toy Fair and there are new licences and further new products in the pipeline. 2015 is set to be Dear Zoo’s biggest year in licensing to date."
In recognition of Dear Zoo’s ongoing success and to further promote author Rod Campbell’s library of titles, Macmillan Children’s Books has created an umbrella brand Dear Zoo & Friends. This initiative will be supported by a new Dear Zoo website launching in Spring 2015 and the first Dear Zoo stage show set to launch later that year.