Metrostar has been appointed to manage the licensing activity around the popular snakck brand Krispy Kreme Doughnuts across the UK.
The firm began working with Krispy Kreme’s UK company at BLE and has already signed four licensees to the programme.
Hall & Associates is developing a beauty ranges for Boots and other retailers, Kimm & Miller is creating food gift collections and Gibsons is currently working on a line of Puzzles, while BCI is creating women’s nightwear.
The first products will be launched in Autumn this year.
Krispy Kreme UK currently operates 90 stores and has a presence in over 700 cabinets with retail partners such as Tesco and Morrison’s.
Suk Nicholas, sales director, Krispy Kreme UK, said: “Kripsy Kreme has gone from strength to strength since its launch in the UK in 2003 and we’re excited to be able to offer our customers the chance to experience the brand in other formats as well as through our melt in the mouth doughnuts.”
Claire Potter, managing director, Metrostar, added: “We’ve made a strong start. Krispy Kreme is such a well-managed brand here, there are many high-quality partners keen to work with us. It’s exciting to see so many great proposals coming through.”