MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April.
The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages that empower fans to be themselves.
As part of the launch, a new stop motion video will be released showcasing two of the new styles. The video features signature LOL Surprise dolls, Diva and Queen Bee, who embark on a fashion journey that ends in an epic runway show. The video will be featured in Uniqlo’s retail stores and digital/social, as well as shared with LOL Surprise fans around the world on the brands’ social channels.
Having debuted in December 2016, LOL Surprise has become a worldwide phenomenon and was named once again the Toy of the Year at this year’s TOTY Awards ahead of New York Toy Fair.