MGA Entertainment teams with PUMA for LOL Surprise sneaker line

MGA Entertainment has partnered with the global sports company PUMA to help LOL Surprise fans walk with a little more pep in their step this season, thanks to the launch of a new sneaker and apparel collection. The range will be made available via Kids Foot Locker and PUMA stores across the US from this month.

Featuring L.O.L. Surprise fan favorites, Diva and Queen Bee, the two fashionable characters are the muses behind the collection. Diva is featured in the PUMA Future Rider x Diva sneaker, while Queen Bee is front and center on the PUMA Cali Sport x Queen Bee sneaker.

In addition to the PUMA Future Rider x Diva and Cali Sport x Queen Bee sneakers, the collection  includes bold graphic T-shirts and leggings that embody the bright and signature colors of the  L.O.L. Surprise brand while also sporting larger than life images of Diva and Queen Bee. 

The full PUMA x L.O.L. Surprise collection ranges from $22-$75 and will be available exclusively in store and online at the Foot Locker family of brands (including Kids Foot Locker, Foot Locker, Champs Sports, Footaction and Eastbay), PUMA.com and the PUMA NYC Store starting Nov. 20. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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