MGA’s Num Noms teams with Bella Italia for in-restaurant party activities

Hit girls’ collectables brand Num Noms has teamed with Bella Italia to host a number of parties in the Italian restaurant chain across the UK.

Throughout August, Bella Italia will host Num Noms themed parties giving kids the chance to create their own pizzas and build their own ice cream sundaes while engaging with the popular brand.

Children will be challenged to put their senses to the test with a Guess the Flavour blind scent challenge, see how high they can stack a tower of Num Noms and design their own Num Nom character.

In addition, the restaurant chain will host face painting activities as well as offer youngsters the chance to play with hundreds of different flavoured Num Noms from the new series two collection.

The events kicked off in London, Manchester and Leeds and have since been to Nottingham and Bristol.

The events will now continue through to the end of August, visiting Bluewater, Gloucester, Lakeside and Cheshire.

Nicola Mellor, MGA senior brand manager at MGA, said: “With the collectables centred around food and scent, a restaurant partnership was the ideal fit.

“We wanted somewhere where kids could create their own wacky food combinations just like they can with Num Noms.

“The parties so far have been a huge success. We’re really excited to be heading to new cities and introducing more press, bloggers and children to the brand.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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