MGM announces winners of the first annual MGM Consumer Products Leo Awards

MGM has announced the winners of the first annual MGM Consumer Products Leo Awards. The Awards, introduced this year, honour MGM’s best-in-class licensees from around the world across a variety of categories released in the 2021 calendar year. The winners were announced during a special evening event hosted by MGM at the Mandalay Bay hotel in Las Vegas.

Robert Marick, Executive Vice President of Global Consumer Products and Experiences, says: “We’ve been privileged to have the opportunity to work with so many excellent licensees, retailers and licensing agents, and we wanted to celebrate these companies and their wonderful work. By establishing the MGM Consumer Products Leo Awards, we were able to not only honour our great licensees and agents, but also put the spotlight on their stellar creativity.”

Earlier this year, MGM Consumer Products agents, licensees and MGM Consumer Products staff were invited to submit nominations across a number of categories. The finalists were then voted on by the MGM Global Consumer Products & Experiences team. The 2022 category winners and nominees were:

Best Licensed Product – Digital Edition

Winner: Addams Family Mansion Mayhem Multi-Player Game (Outright Games Ltd.)

Other Nominees: The Rocky Tour Experience (House of Dalton); Rocky/Vikings/Pink Panther/RoboCop/Legally Blonde Mobile Device and Digital Watchface Themes (Butterfly-Effected GmbH)

Best Collaboration

Winner: Bathing Ape x Pink Panther Apparel & Accessories (Nowhere Company Ltd./BAPE/ Agent: IMG Japan)

Other Nominees: ELF SAK x Addams Family Apparel and Accessories (Nanjing Xinghu Group Co., Ltd./ Agent: IMG Shanghai); Diadora x Rocky Footwear (Foot Locker)

Best Marketing and Promotion Initiative

Winner: Pink Panther x CIMA Breast Cancer Awareness Apparel Collection for the Entire Family, licensed to Multi-Retailers, Licensees, Influencers and Charity Agent: Tycoon Enterprises)

Other Nominees: Moyo x Pink Panther Frozen Yogurt Promotion (Ubongo Sapi de C.V./ Agent: Tycoon Enterprises); Priscilla, Queen of the Desert Yes+ad campaign-Licensed Advertising Israel (Agent: Yes/Loud and Clear Ltd)

Best Retail Program

Winner: Killer Klowns Shorty Animatronic-A Collection (Spirit Halloween Stores)

Other Nominees: Diadora x Rocky Footwear (Foot Locker); Miss Sixty x Pink Panther DTR (Shanghai Jiangge Culture Comm. Co. Ltd./ Agent: IMG Shanghai)

Most Innovative Product

Winner: The Rocky Tour Experience (House of Dalton)

Other Nominees: Killer Klowns Vinyl Figures-Stylized (Funko); Pink Panther x CIMA Apparel Collection for the Entire Family.  Multi-Retailers, Licensees, Influencers, and Charity (Breast Cancer Awareness Campaign 2021/Agent: Tycoon Enterprises)

Best Licensed Product

Winner: Killer Klowns Vinyl Figure—Stylized (Funko)

Other Nominees: Pink Panther Toys & Collectibles (Beijing Pop Mart Cultural & Creative Co., Ltd./ Agent: IMG Shanghai); Robocop Build-up Model Series (De Agostini Collectibles / Agent: Rocket Licensing); Killer Klowns Apparel Tees (Goodie Two Sleeves, LLC); Pink Panther Pantera Rosa Pastry (Bimbo Donuts Iberia S.A.U./ Agent: WB CPLG Spain)

Agent of the Year

Winner: Tycoon Enterprises

Other Nominees: Wildbrain CPLG; IMG Licensing

Licensee of the Year

Winner: Killer Klowns Shorty Animatronic (Spirit Halloween Stores)

Other Nominees: Pink Panther Pantera Rosa Pantry (Bimbo Donuts Iberia S.A.U/ Agent: WB CPLG Spain); Zara x Pink Panther Apparel & Accessory Collection (Industria de Diseño Textil S.A. (Zara Brand)/ Agent: WB CPLG Spain); Multi-Properties Vinyl Figures-Stylized (Funko)

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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