The global film and TV studio, MGM has tapped Tycoon Enterprises as it licensing agent for Latin America, as the firm looks to expand its operations across the region.
Under the new deal, Tycoon Enterprises will focus on brokering a variety of merchandising deals across the entire MGM portfolio, with a particular focus on the MGM brand, as well as the Rocky and Pink Panther franchises.
The appointment of Tycoon Enterprises by MGM marks the latest step taken by the studio to re-imagine and grow its extensive library of brands on a global scale.
The licensing agent will work to broker deals across all territories in Latin America outside of Mexico, including Brazil, Argentina, Colombia, Ecuador, Chili, Peru, Guatemala, and Panama.
Exim will continue to represent MGM in Mexico. Tycoon Enterprises will look to secure deals within traditional merchandise categories, including apparel and accessories, consumer electronics, back-to-school, collectables, domestics and housewares, food and beverage, footwear, gift and novelty, health and beauty, infant products, party goods and stationery, toys and games, as well as sporting goods.
Robert Marick, executive vice president global consumer products and experiences, said: “There continues to be strong demand for MGM’s iconic brands in the Latin America region, and as we look to strategically expand our merchandising in the market, especially for the MGM brand, Rocky, and Pink Panther, we believe that Tycoon Enterprises will be a great partner in helping us execute on our vision.”
Elias Fasja, president at Tycoon Enterprises, added: “Brands with heritage are indeed big drivers of consumer affinity, and retail in Latin America has begun to see their power when looking at incremental business.
“Both Pink Panther and Rocky are strong classic icons in their own right, and have been loved by our audiences for decades. We couldn’t be happier to be appointed by MGM to work on them, and look forward to big opportunities across our markets.”
MGM’s iconic library is home to some of the most popular and enduring properties of all time including Pink Panther, Rocky, James Bond and The Addams Family, among many others.