Licensing.biz

MGM lines up champion licensing programme to celebrate 45 years of “Rocky”

MGM has announced the kick-off of iconic movie Rocky‘s 45th anniversary celebration with a robust line-up of live events, gaming, and merchandise.

The Rocky franchise has remained a global phenomenon thanks to its universally relatable themes: ambition, passion, determination and giving it your all to be a champion, even when the odds are against you. MGM’s Rocky and Creed films have generated more than $1.3 billion in worldwide box-office sales, three Academy Awards, and ten nominations.

To celebrate the 45th anniversary, a number of live events and activations have been planned for the end of 2021 through 2022, including Rocky-themed athletic runs, in-theatre events, as well as merchandise and new gaming collaborations. The Rocky licensing programme features 70 licensees covering the following categories of goods: Apparel, Accessories, Collectibles, Toy, Gaming, Gift & Novelty, Home, Interactive (console and AR/VR), Costumes/Cos-Play, Events, Publishing, and Stationery. Products will be available throughout North America, Latin and South America, Europe, the Middle East and Asia.

The festivities kicked off in Philadelphia on Thursday with a special screening event of Sylvester Stallone’s ROCKY VS. DRAGO: THE ULTIMATE DIRECTOR’S CUT, and next up is the “Rocky Run,” a 5K, 10 mile, and 13.1 mile run scheduled for 13 November. For fans who can’t make it to Rocky’s hometown, ROCKY V. DRAGO has also been released in other select cinemas nationwide in partnership with Fathom Events, and is available on demand and digitally everywhere from today. Fans can also participate in a virtual “Rocky Run” called the “Rocky Challenge” through 31 December.

Beyond these events, MGM is collaborating with a number of partners including Foot Locker x Diodora, Olympia Le-Tan, Fanattik, and Funko to bring an extensive line-up of merchandise to fans of all ages.  The programme includes:

Fashion collaborations:

Video Game:

Collectables:

Additional Live Activations:

Robert Marick, MGM’s Executive Vice President Global Consumer Products and Experiences, says: “Rocky is a timeless property that continues to appeal to new generations of fans with its inspirational message.  We are excited to celebrate the 45th anniversary with a stellar line up of partners that we are sure will delight devotees of the franchise young and old, and invite new fans to discover the stories of this iconic franchise.”

The Rocky 45th anniversary celebration will continue through 2022 with additional partnerships rolling out through end of year and into next year.

Exit mobile version