MGM Studios has partnered with PlaySide Studios to develop and publish its first Legally Blonde themed mobile game based on the studio’s feature films Legally Blonde and Legally Blonde 2: Red, White & Blonde.
The new game will be free to play on iOS and Android mobile devices as it rolls out to global audiences this year.
The game will combine puzzle and choice-based narrative mechanics with themes of empowerment and positivity as protrayed in the Legally Blonde film franchise. The result, says MGM, will be an immersive mobile game experience that allows players to tell their own Legally Blonde story.
Legally Blonde continues to resonate with new generations of audiences today as the film turns 20 this year. MGM is building out a licensing line around the movie’s key tenets – empowerment, education, humor and of course, fashion. Additionally, Mindy Kaling and Dan Goor have signed on to co-write the script for Legally Blonde 3, which will see Reese Witherspoon reprise her role as the beloved Elle Woods in 2022.
Collaborating with MGM to publish the Legally Blonde game marks a significant moment in PlaySide’s company history as it represents its first movie-based brand licensing agreement for a mobile title developed internally.
PlaySide’s CEO, Gerry Sakkas, said: “This is a historic occasion for PlaySide. Since the Company was founded, I have always wanted to bring a major Hollywood brand to the mobile space. I couldn’t think of a better partner in MGM, an iconic Hollywood studio with a rich 90-year history of premier movie titles, it’s truly an exhilarating time for PlaySide.”
Robert Marick, executive vice president, MGM Global Consumer Products & Experiences, said: “Legally Blonde is one of those iconic and inspirational brands that continues to appeal to new generations of fans around the world.
“We are thrilled to partner with PlaySide Studios to bring these trailblazing films to mobile devices, and offer consumers a new way to interact with one of our most cherished characters, Elle Woods.”