Home / Entertainment / MGM’s Pink Panther slinks into new footwear deal with Diadora and LC23

MGM’s Pink Panther slinks into new footwear deal with Diadora and LC23

WildBrain CPLG has secured a deal on behalf of Metro Goldwyn Mayer with the contemporary fashion brand LC23 and popular sportswear company Diadora for a footwear collaboration inspired by the iconic Pink Panther.

Thanks to the partnership brokered by WildBrain CPLG Italy, fans can now slink across the scene like the titular characters through a collaboration sees the launch of two limited edition trainer designs inspired by the elegance and surreal humour of the brand.

Resulting from a Spring/Summer 2020 partnership between LC23 and Diodora, the trainers offer a new take on two of Diadora’s most popular styles – the Diadora Rebound Ace and Whizz Run – and feature bright embroidery style patch appliqués of both Pink Panther and Inspector Clouseau.

Maria Gurrieri, managing director at WildBrain CPLG Southern Europe, said: “The long-standing collaboration between LC23 and Diadora is recognised for producing bold, high-quality and playful products which we knew would make them the ideal partners to expand Pink Panther’s fashion offering.

“This new collaboration perfectly encapsulates Pink Panther’s witty and colourful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”

MGM’s iconic character, Pink Panther, started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise and remains an icon of the era.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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