Mia and me finds toy partner and master manufacturer in Simba Toys

Simba Toys has been named the new toy partner and master manufacturer for m4e’s hit series Mia and me.

Under the new partnership, Simba will be developing a new range of dolls and toys for Mia and me, that will be made available to international markets, following its launch in Germany, Austria and Switzerland in 2018.

“Mia and me is a successful series being pretty popular with girls,” said Michael Sieber, CEO of Simba Dickie Group.

“As an exclusive partner within the toy branch we are looking forward to developing a new Mia and me range contributing all our creativity and passion for toys. We see great potential for Mia and me products in the toy market and we are looking forward to the cooperation with m4e.”

Bernd Conrad, commercial director at m4e AG, added: “We are thrilled to work together with our long-term partner Simba toys on our key brand Mia and me.

“This will further strengthen the success of Mia and me in the toy industry and beyond for the next few generations.”

Mia and me’s first two season have successfully aired across Germany, Italy, France and more. Season three is now available, with season four and a feature film already in development.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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