Microgaming has launched its Playboy multi-player online slot game and is celebrating the launch with a network-wide competition in November.
The firm launched the first Playboy online slot last year, and is now hoping to extend the game’s reach with the launch of a multiplayer version.
Microgaming has taken its existing Playboy online slot and adapted it to a 5 x 3 reel, 20 fixed payline multiplayer community slot.
Players will be presented by ‘sassy characters, stylish animations and an apt soundtrack’ and will play the game alongside five others.
As well as playing against each other, platers can engage with a chat functionality, enabling players to discuss gameplay.
“Playboy is one of the most recognisable brands in the world – it has 97 per cent unaided global brand awareness," said James Ford, product manager for Microgaming’s multi-player games.
"So to be able to bring our popular Playboy online slot to Multi-player is very exciting. It is an ideal acquisition tool and provides our operators with a fantastic opportunity for creative and engaging marketing campaigns.”
To coincide with the game’s launch, Microgaming is running a network promotion where operators’ players will have the chance to win one of five one-year memberships of the Playboy Club London.
The promotion runs throughout November and will be made available to all participating operators on the multiplayer network.
Matt Nordby, Playboy’s president, global licensing, added: “We value our partnership with Microgaming and are delighted to build off of the success of the Live Dealer product and online slot to further enhance our offering with a Multi-player online slot.
"It’s another great way for online players to experience the exhilarating world of Playboy.”