Miffy celebrates 65th anniversary with exclusive Maggie & Rose partnership

Maggie & Rose, the global family members’ club, has teamed up with Dick Bruna’s classic children’s character, Miffy, to celebrate the little white bunny’s 65th anniversary this Easter.

The collaboration launches in London on Mother’s Day, Sunday, March 22, with a Miffy-themed afternoon tea available at the newly opened Maggie & Rose public café in Islington.

Set against a backdrop of Dick Bruna’s signature artworks on display in the café, guests can nibble on savoury sandwiches, Miffy cookies and orange macarons, washing the treat down with a healthy carrot shot.

The Miffy Afternoon Tea costs £12 each for adults (£15 to include a glass of Prosecco), and £5 each for children. Available from March 22 to April 14.

From March 30, the partnership will roll out into the classrooms and brasseries of the Maggie & Rose London clubs in Islington, Chiswick, and Kensington. Members and non-members can enjoy Miffy-themed art and cooking classes, storytelling and dressing up. The activity will run until April 14.

Maggie & Rose’s head of marketing, Anna O’Riordan, said: “We aim to bring families together in ways that are creative, educational and fun – whether that be through our clubs, classes or nurseries. Dick Bruna believed in allowing space for a child’s imagination.

“This mirrors Maggie & Rose’s approach to learning which centres around the process of creativity as being key to a little’s one development.”

The Maggie & Rose clubs located in China and Hong Kong will also be celebrating Miffy’s 65th birthday later in the year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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