Miffy heads to the Big Apple for design, lifestyle and gift showcase

Popular animated character and growing lifestyle brand, Miffy is heading to the Big Apple to show off its prowess in the design, home and gifting sectors.

The popular rabbit will be showcasing its versatility in the licensing space at the NY Now show held at New York’s Javits Center from August 12 to 15.

‘From Miffy lamps to collectable pins and canvas tote bags to wall decoration, all can be found at this year’s show,’ read a statement from Mercis, the Miffy brand owner.

‘Don’t miss some creative handmade inspiration by Stitch & Stories and do let the Cool Décor Company shine some light on how they colour their world with Miffy.’

Created in 1955, Miffy has gone on to gain global recognition through its original square picture books, created by Dick Bruna.

In its continued global licensing push, Mercis is demonstrating more and more of Miffy’s Dutch design heritage through its growing portfolio of partners.

‘Simplicity based on a passion for art has made Miffy a classic design icon which is translating into highly creative partnerships around the world,’ added Mercis.

‘At NY Now, you can experience first hand how this translates into the space of design, home, lifestyle and gift. You are very welcome to discuss opportunities and ideas at Miffy’s own booth on exhibition level one, booth 7074.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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