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Miffy launches new apparel lines in babies, kids and ladies’ fashion

DRi Licensing’s Miffy is continuing to flourish in the licensing space with the launch of multiple apparel ranges across baby, girls and ladies fashion.

The first new year arrival in baby and kids’ fashion is from Tobias & The Bear and is available online and in high end boutiques in a range comprising bodysuits and bibs, t shirts and jogger sets and baby bedding.

Meanwhile, Miffy continues to develop in H&M with ranges for babies and kids aged newborn to 12 years, while launching from spring are new baby lines from Dennicci, including sleepsuits, three-piece sets and a knitted Miffy cardigan.

New licensees for girls’ daywear, nightwear and socks are Cooneen and Misirli, and Global and Fashion UK.

Alicia Davenport, licensing director at DRi, said: “Miffy’s simplicity and minimalist style lends itself perfectly to fashion and its exciting to see the apparel programme expanding further.

“2018 looks set to be a fantastic year for Miffy and we are delighted to be welcoming these new apparel licensees on board.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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