Miffy partners with BYBORRE for knitwear and accessories collection

Miffy – the iconic bunny character created by graphic artist Dick Bruna – is launching  a new limited-edition, responsibly sourced men’s knitwear and accessories range.

The collection has been created by BYBORRE, a Dutch textile innovation company committed to democratizing the textile industry by offering transparency, reliability and freedom in textile creation.

To achieve this, BYBORRE uses its award-winning software platform Create™ to allow the design, sampling and production of textiles all in one place in the company’s Amsterdam-based knitlab, or via its transparent ecosystem of suppliers. This approach means less waste and more design freedom for the company and the creators with which it collaborates.

Dick Bruna’s illustrative style – recognised worldwide – captures the essence of a character or story with just a few lines and a small range of colours.

BYBORRE has mirrored this style, producing a capsule collection of refined menswear where the simple designs play with the scale of Bruna’s artwork; some garments feature large-scale linework, others feature smaller repeat patterns, some just feature subtle imprints of Miffy’s iconic silhouette. The palette of colours, like Bruna’s, is limited.

The collection spans men’s staples such as a suit jacket, trousers and button tee, as well as key pieces that have featured in previous BYBORRE limited edition ranges but have evolved here – including an open-back vest, layer shirt and an A-type jacket.

The range also includes lifestyle accessories comprising a versatile everyday bag, a large woven blanket, a FIDLOCK equipped Keycord and a classic 5-Panel cap.

Marja Kerkhof, MD of Mercis, which manages the Miffy brand, says: “The new BYBORRE collection is an important step in the evolution of our global collections for the Miffy brand. Not only is the range responsibly produced – something we want more of our licensees to consider – but it also showcases Miffy’s design kudos and unisex appeal, together with the creative flexibility Dick Bruna’s work offers.”

Borre Akkersdijk, CCO of BYBORRE, adds: “It has been a privilege to pay homage to Dick Bruna’s art in our 10th Limited Edition. We hope it will inspire creators worldwide ‘to be part of something bigger’ by creating consciously bespoke textiles that don’t impact the planet.”

The Miffy BYBORRE limited edition range is now available from Selfridges in the UK and www.byborre.com

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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