Sony Pictures Television’s Miffy’s Adventures Big and Small is set to air exclusively across Tiny Pop’s Freeview, satellite and cable platforms from October 2nd.
Since launching in January, Tiny Pop has became available in 26.3 million homes and is now the third strongest channel overall for kids aged four to six, after CBeebies and Disney Junior.
Featuring new children’s voices, new characters and locations, each CGI episode features Miffy exploring the world around her with simple narrative and cheerful songs.
Miffy’s Adventures Big and Small will become a key part of Tiny Pop’s evening block, Cuddle Time, which features gentle programming allowing kids, mums and dads to enjoy calmer family favourites before bedtime.
Tiny Pop has the strongest evening viewing figures in the kids’ category, from 7pm to midnight.
“Miffy has been adored by children and their parents all over the world for so long, we are delighted to welcome the new, CGI Miffy and her friends to Tiny Pop," said head of children’s channels for CSC Media, part of Sony Pictures Television, Francesca Newington.
"We hope a new generation of British children will come to love Miffy”.
Frank Padberg of Mercis BV, Dick Bruna’s publishers and manager of his international rights, added: “We’re delighted to be partnering for the first time with Tiny Pop to bring this brand new CGI show to UK audiences."