Mighty Jaxx debuts new phygital F1 collectibles

Culture company Mighty Jaxx (the Worldwide Exclusive Collectible Partner for F1) is back with a new edition of AllStars collectibles, inspired by the popular sport. Lewis Hamilton, Max Verstappen, Valtteri Bottas and more have all received the star treatment with a number of fresh looks.

Launching to the public on April 21, the AllStars F1 collectibles feature this season’s 20 drivers in their official race suits, with each athlete holding a removable team emblem.

Sculpted and designed by acclaimed studio YARMS, every 8in premium vinyl figure features geometric planes and clean contours that capture each likeness in a timeless, minimal style, while the phygital collectibles go beyond the track via unique digital experiences.

Single driver collectibles are $159 USD, team bundles (two drivers) are $318 USD.

Any purchase made between launch and April 23 (9am ET) will receive an exclusive, metal commemorative print. Team bundle orders also receive commemorative prints.

Via the AllStars’ Xtended Xperience®, fans can digitally authenticate their collectibles, tap into gamified offerings, showcase their pieces and customise digital displays through various skins.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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